7 Ways To Optimize Your Headlines

Get More Clicks on Your Stories.

Headlines play a huge role in drawing readers in and optimizing them can make a world of difference.

In this blog post, we’ll explore 7 ways you can use to create eye-catching headlines and get more clicks on your stories.

From using power words to leveraging the psychology of the individual, you’ll be able to craft headlines that will draw readers in and compel them to click. So let’s dive in and start optimizing.

  1. Keep headlines as brief and concise as possible. Aim for 5–7 words or less, 40–60 characters.
  2. Use power words. Power words evoke an emotion or other strong reaction. It could be a word like amazing, incredible, breakthrough, etc. 
  3. Utilize questions. Ask a compelling question in your headline to leave the reader wanting to know more. 
  4. Include keywords. Use relevant keywords in the headline that are associated with the topic of the article. 
  5. Give readers a reason to click. Give readers a reason to click on the article by including something intriguing or exciting in the headline. Make sure that you don’t make it clickbait.
  6. Use numbers. Numbers can lend a sense of urgency to the headline and make it easier for readers to skim and understand. 
  7. Use negative words sparingly. While negative words can add impact to a headline, use them sparingly, as they can also make a headline less appealing.

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