New Content Creators: This Is The Best Advice I Have For You

10+ Years into the game.

Never rely on a platform you don’t own.

That’s it, that’s my best advice for you.

The most precious piece of “content creation wisdom” that I’ve gained over more than ten years of blogging and creating various types of online content.

You can close the browser window now or you can stick around a little more to find out what informs my advice and what secondary recommendations stem from it.

Ah, so you’ve stayed. Thank you.

Let’s see what else I’ve got for you.

Hopefully, you will find some of this stuff useful.

Why You Should Never Rely On An Online Platform You Do Not Own

This goes for any type of external online medium — social media, business websites, blogs owned by others, etc.

  • It can all be taken away from you in an instant. You can lose your account and the access to the audience you’ve built on an external platform in a second and without being notified. What you’ve worked for for years can go poof in a second for a variety of reasons — the platform rightfully locks your account, there’s a glitch in the algorithm and it locks your account, the platform disappears, or legal aspects determine a government to restrict access to an online platform.

What Is The Best Way To Be Present On And Use External Platforms Such As Social Media?

My post does not aim to discourage you from being present on other platforms.

Its target is to reframe the way you think about posting content on other websites than your own.

And the main principle is simple: Use the external platforms more than they use you.

How to do that?

Here are some of my suggestions:

  • Never create specific content for platforms that are not yours. Repurpose your existing content to fit the format of that platform, but I would never advise you to think in terms of “New Twitter/Instagram/YouTube content”. You should only consider your own website or blog — you need new content that mainly fits that and then you make it work for everything else. In this way, you’ll have fewer things on your plate — because you don’t have to spread yourself thin — and you won’t end up hating an activity that you otherwise love.

That’s it, that’s all I’ve got. At least for this post.

If I’ve convinced at least one of the people who read this to rethink their relationship with online platforms they do not own, and with the one that should be their main focus, my mission here is done and I am perfectly happy with the results.

Here’s to new, relevant content on all of our platforms!

This article was originally published on an external platform on May 12, 2022.

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